Applied Qualitative Research

Replay Access: Expires 1 year after purchase
Original Livestream: May 30-June 3, 2022
Instructors: Greg Guest & Emily Namey

Student: $795
Professional: $995

Category: Asynchronous, Workshops

This 5-day course covers the entire qualitative research process from an applied perspective. It begins with a focused overview of the critical elements of research design and sampling strategies appropriate for qualitative research. Qualitative data collection is then covered in detail, with an emphasis on the three most common qualitative methods used in applied research – participant observation, focus groups, and individual interviews. Participants learn about best practices for each of these methods, including remote variations, and then gain practical experience administering them. Data management issues and options are explained, along with unique ethical dimensions of qualitative research. Participants learn how to prepare and conduct a rigorous analysis of qualitative data, working through several exercises from discovering themes, to creating codebooks, to data reduction techniques, and conducting inter-coder reliability checks.  The course concludes with the topic of interpreting and writing up qualitative findings.

The workshop is comprised of lectures, individual and group exercises, Question & Answer sessions with the instructors, and software demonstrations. Examples throughout are drawn from both domestic and international research contexts.

Instructors

Greg Guest, Ph.D.

Greg Guest is a Research Scientist in the Center for Health Equity Research at the University of North Carolina at Chapel Hill. A medical anthropologist with 15+ years of public health research and evaluation experience, Greg has devoted much of his career to teaching, and building institutional capacity in, research methodology. Read More

Emily Namey, M.A.

Emily Namey is a qualitative research methodologist with 20 years’ experience designing and implementing mixed methods research and evaluations. Her work has largely focused on health and development. She has a specific interest in improving the evidence base for qualitative research methodology. Read More

Workshop Details

Reviews

In an effort to continually improve our instruction we obtain student evaluations with each course offering. This is the first time Greg and Emily will be offering this workshop through our organization, but they have previously taught the class for a number of different organizations, with glowing reviews. Additionally, here is a sample of reviews from Greg’s previous offering of Applied Research Design using Mixed Methods:

Greg was knowledgeable and engaging. You can tell he is passionate about this sort of work. It was well organized and Greg was very prepared for teaching the material.

The Professor was the strength. Very clear and organized.

Content was taught in a really approachable way; the size was small enough to allow productive Q&A sessions

Information was clear and comprehensive.

He clearly knew his subject but more effectively he was able to communicate the material in an organized and understandable manner.

Greg's comprehensive knowledge was impressive.

The opportunities to hone my own research idea and brainstorm the application of new methods, particularly qualitative ones, to address my research questions. I also really enjoyed the range and dare I say eccentricity of Greg's example studies.

Greg is great -- he incorporates lots of fun, interactive components and explains thing in a thorough way.

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